Skip to content

Love As A Strategy Newsletter

Transforming Workplaces, One Story at a Time

A fresh dose of insight, stories, and inspiration on how love can transform leadership, culture, and change. Delivered straight to your inbox, this newsletter helps you lead with empathy, build stronger teams, and drive meaningful impact, one heartfelt strategy at a time.

LAAS-image

Love as
a Strategy

Love As A Strategy, or LAAS for short, is a people-first approach that transforms workplaces for the better. Yes, it starts with love. Not the kind you’d expect in a romance novel, but the kind that empowers organizations, nurtures teams, and fosters lasting change

This approach may seem unconventional—because we're using a word as bold and powerful as love. But dive beneath the surface, past those preconceived notions, and you’ll understand that love is the key to moving forward. In every decision, every action, love drives impact, engagement, and success.

Our Podcasts

View all podcasts

Why Love?

Leading with love is the only way to build a phenomenal workplace. Within LAAS, you'll find tools, resources, and insights from a team of leaders who discovered the power of love and transformed how they do business. From podcasts to blogs, books to videos, we provide you with the thinking and practices that are shaping the future of work.

The Power of Curiosity: A Conversation with David Bell on Better Conversations

Coaching and Mentoring: A Love-Based Approach to Talent Development

Belonging: The Key to High Performance and a Better Life

Gen Z in the Workplace: Why the 'Love as a Business Strategy' Matters More Than Ever

Authentic Leadership: Unveiling Your True Potential with Candice Hung

Our Impact

60

Countries

4500

Leaders

20

Cities

12

Companies

Our service brands

Transforming technology & communication

Learn more about Softway

Transforming culture

Learn more about culture+

Stay
Connected

Want to keep up with the latest insights on how love can transform your workplace? Sign up for the LAAS newsletter. Receive exclusive articles, early access to podcast episodes, and thought-provoking content delivered straight to your inbox. By joining, you’ll be part of a movement to bring humanity back to the workplace.