Love As A Strategy Newsletter
A fresh dose of insight, stories, and inspiration on how love can transform leadership, culture, and change. Delivered straight to your inbox, this newsletter helps you lead with empathy, build stronger teams, and drive meaningful impact, one heartfelt strategy at a time.

Love as
a Strategy
Love As A Strategy, or LAAS for short, is a people-first approach that transforms workplaces for the better. Yes, it starts with love. Not the kind you’d expect in a romance novel, but the kind that empowers organizations, nurtures teams, and fosters lasting change
This approach may seem unconventional—because we're using a word as bold and powerful as love. But dive beneath the surface, past those preconceived notions, and you’ll understand that love is the key to moving forward. In every decision, every action, love drives impact, engagement, and success.
Why? Because it’s
the human way.
Our Podcasts
View all podcastsWhy Love?
Leading with love is the only way to build a phenomenal workplace. Within LAAS, you'll find tools, resources, and insights from a team of leaders who discovered the power of love and transformed how they do business. From podcasts to blogs, books to videos, we provide you with the thinking and practices that are shaping the future of work.
Our Blogs
View all blogsThe Power of Curiosity: A Conversation with David Bell on Better Conversations
Coaching and Mentoring: A Love-Based Approach to Talent Development
Belonging: The Key to High Performance and a Better Life
Gen Z in the Workplace: Why the 'Love as a Business Strategy' Matters More Than Ever
Authentic Leadership: Unveiling Your True Potential with Candice Hung
Our Impact
60
Countries
4500
Leaders
20
Cities
12
Companies
Our service brands
Transforming technology & communication
Learn more about SoftwayTransforming culture
Learn more about culture+Stay
Connected
Want to keep up with the latest insights on how love can transform your workplace? Sign up for the LAAS newsletter. Receive exclusive articles, early access to podcast episodes, and thought-provoking content delivered straight to your inbox. By joining, you’ll be part of a movement to bring humanity back to the workplace.