Coach Tom Herman
Beyond the Conversation
10 years ago Coach Herman said one single word in a press conference that changed how we lead.
We finally sat down to talk about it.
These aren't coaching sessions or leadership seminars. They're honest conversations between Coach Herman and four leaders about what it actually costs to lead with love — and what it gives back.
Could one word change the course of your life? It did for us.
Our story of transformation began with a press conference (following an incredible, unbelievable comeback victory in a University of Houston football game). Coach Tom Herman used a single word that stuck with Mohammad and changed the way he thought about leadership, life, and love.
What happens when you believe in a new way of leading, but the people around you are not convinced you have changed?
Mohammad Anwar and Coach Tom Herman talk about the difficult gap between saying you want to lead with love and doing the daily work required to make that belief real.
Can one leader's personal transformation create change far beyond the walls of one company?
Mohammad Anwar shares how a single moment grew into Softway's transformation, two bestselling books, and a larger mission to bring more humanity into workplaces around the world.
What if pressure is not simply about staying calm when things get difficult?
Coach Tom Herman and Chris Pitre explore a different way of understanding pressure — and what it can teach leaders about preparation, performance, hiring, and caring for their teams.
Can you hold someone to a high standard and still care deeply about them?
Coach Tom Herman and Jeffrey Ma discuss why accountability and empathy are not opposing leadership ideas — and what it looks like to practice both at the same time.
What becomes possible when a leader is willing to say the thing they usually keep hidden?
Coach Tom Herman and Frank Danna share an honest conversation about insecurity, vulnerability, and the courage it takes to let the people around you see the person behind the leader.
Until these conversations, Coach Herman had never heard what that one word actually did to us. We spent the next decade writing it down — the failures, the proof, the argument that love isn't soft. It's the strategy. Two national bestsellers later, here's where the whole thing lives.
A people-first consulting firm in the business of AI transformation.
Helping create high-performing people who work on high-performing teams.
Where all of our storytelling around what love can do in the world lives.